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  1. Case Studies

WYNDHAM HOTELS & RESORTS

A worldwide brand uses data and compassion to build its business culture and increase planner satisfaction 

 

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Video
 
218

Annual average RFPs received by hotels with a four-diamond listing

15%

2021 market share

32%

Increase in average total room nights booked through CSN

Wyndham Hotels and Resorts leaned heavily on their “Count on Me” culture during recovery from the pandemic. They take their commitment to their employees, owners, and guests seriously and strive to create an environment that is safe, healthy, and supportive for anyone who walks in the doors. To accomplish this, Wyndham’s management team relied on data from Cvent Business Intelligence to make informed decisions about staffing, advertising, and training. They encouraged their team members to take advantage of training and education opportunities through Cvent to prepare for the resurgence of travel and events.

The Cvent products that we depended on were some of the business intelligence products, the market data products, and the competitive set data that we were able to get from those reports. We were able to focus on specific markets where we saw demand still happening and deployed against those markets. We were able to be even more nimble than before. We have put together promotions that are capturing the demand that's happening today. 

Carol Lynch
Senior Vice President of Global Sales
Products used:
CSN Productivity Tools
Turn leads into business
CSN Advertising
Grow your group business
Cvent Payments
Stay in control of your payments
Abstract Management
Crowdsource great content for your events
Speaker Resource Center
Simplify event content management

CHALLENGES

Making smart global decisions during a pandemic

SOLUTIONS

Data-driven diversification with Cvent Business Intelligence

RESULTS

Connecting groups with hotels via the Cvent Supplier Network

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As a new hotel chain, Graduate Hotels took advantage of Cvent technology to draw attention and build excitement.  

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The Wyndham Orlando Resort saved event business with Cvent Event Diagramming and outpaced their comp set

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Atrium Hospitality prioritized Cvent Certification to greatly improve outcomes for all 84 properties. 

Read case study
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