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  1. Case Studies

ROYAL SONESTA SAN JUAN

Embracing technology makes a hotel in paradise stand out as the obvious choice for meetings and events

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100%

2022 response rate

25.5%

2022 market share

425%

Annual increase in awarded RFPs

Royal Sonesta San Juan has everything event professionals are looking for in a tropical destination- beaches, luxury accommodations, nearby historic sites, and meeting spaces awash in natural light. However, in the post-pandemic rush to claim event space, planners rarely have time for site visits before making a hurried decision. The hotel employs a variety of Cvent technology to connect to the right planners for the property and convert leads into booked business. 

Nowadays, people want to be more involved before making the actual decision. You have to show them what it will look like. They want to feel that they've been there when sometimes they have never even been to Puerto Rico! Cvent Event Diagramming helps them feel confident that we know what we're doing and how beautiful it will look. 

Chagrin Olivo
Director of Sales and Marketing
Products used:
Planner Navigator
Find the perfect planner
CSN Productivity Tools
Turn leads into business
Smart Custom Proposals
Branded and personalized templates
Cvent Event Diagramming
Better events by design
CSN Advertising
Grow your group business
Wedding Spot Advertising
Attract venue-sourcing couples
CSN Business Intelligence
Transform your business

CHALLENGES

Hotels must keep up with the constantly evolving needs of planners

SOLUTIONS

Cvent technology allows hotels to do business the way planners prefer

RESULTS

Increased planner satisfaction and internal efficiencies lead to additional group business

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Fairmont, Washington, DC, does more with less by learning to use Cvent Event Diagramming and bringing Passkey management in-house. 

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A luxury lifestyle boutique hotel leans on Cvent technology to create personalization and attract new group and event business. 

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Redefining luxury by using technology to create a personalized experience for event professionals

Read case study
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